Abstract
Abstract. When dealing with issues that are of high societal relevance, Earth sciences still face a lack of acceptance, which is partly rooted in insufficient communication strategies on the individual and local community level. To increase the efficiency of communication routines, science has to transform its outreach concepts to become more aware of individual needs and demands. The “encoding/decoding” concept as well as critical intercultural communication studies can offer pivotal approaches for this transformation.
Highlights
Scientists, in particular Earth scientists, experience, that while developing, conducting and communicating research projects with topics such as climate change, natural hazards or sustainable land management they have to accept communication and interpretation routines of their stakeholders and audiences
We will commence by deducing the core concepts of diverse knowledge systems. This will be followed by reviewing the theoretical concept of science communication, which will lead to a clear definition of the challenges faced by scientists who have to communicate to stakeholders and audiences with diverse socio-cultural backgrounds
While there are some examples of inter-cultural cooperation and communication within the Earth sciences, there still is a need to better understand the composition of the diverse audiences
Summary
Scientists, in particular Earth scientists, experience, that while developing, conducting and communicating research projects with topics such as climate change, natural hazards or sustainable land management they have to accept communication and interpretation routines of their stakeholders and audiences. These are mostly deeply rooted in different value and belief systems. We will commence by deducing the core concepts of diverse knowledge systems This will be followed by reviewing the theoretical concept of science communication, which will lead to a clear definition of the challenges faced by scientists who have to communicate to stakeholders and audiences with diverse socio-cultural backgrounds. We attempt to formulate a set of recommendations for future science communication and management strategies
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