Abstract

The study examines a recent case of communication in a technical field at the local level. Attention is focused on an expert acting to inform two different audiences, professional and lay, about a significant development in an area in which they have a vital interest. An analysis of the rhetorical strategy used by the communicator reveals an unimaginative but apparently sound procedure chosen by him. The investigation, relying in large part on Isocratean concepts, makes judgments regarding the key role of rhetoric at the local community level.

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