The Nature of Failure: The Protracted Demise of the American-Colombian Corporation, 1909–1960

Abstract

For 50 years, the American-Colombian Corporation owned the largest property in Colombia: the Lands of Loba. While the principal investors, men from Utah and later also Laurance and Nelson Rockefeller, dreamed of making a fortune from this tropical “fairyland,” none of their plans bore fruit and they eventually lost control to thousands of so-called squatters. To explain the failure of an American free-standing company, this article emphasizes misguided perceptions and a challenging external environment rather than managerial inexperience. Examining recycled notions of tropical abundance demonstrates how ideas of nature can influence investment decisions. Overlapping property rights and tension between possession and title complicated company efforts to raise capital. Local resistance and a fractured political landscape further limited its influence. Ultimately, the very scale of the property both generated delusions of grandeur and frustrated the company’s territorial control.