Abstract

Gold Has Long Been Considered The Desirable Of Precious Metals, And Its Value Has Been Used As The Standard For Many Currencies. Gold Has Been Used As A Symbol Of Purity, Value, Royalty. Gold Is A Major Financial Asset For Countries And Central Banks. The Demand Of Gold Obviously Has Two Impacts First It Increases Or Decreases The Margin Of Importers And Suppliers In India, As Most Of The Demand Of Indian Market Is Catered By Imported Gold So With The Rise Of International Price Purchase Price Which Impacts The Retail Price Of Gold. The Gold Price In India Is Determined By The Demand Of Metal. Gold Has A Profound Impact On The Value Of World Currencies. The Gold Standard Has Been Abandoned ,Gold As A Commodity Can Act As A Substitute For Fiat Currencies, It Will Play An Integral Role In The Foreign Exchange Markets. Investors Typically Buy Large Quantities Of Gold When Their Country Is Experiencing High Levels Of Inflation. The Demand Of Gold Increases Due O Its Inherent Value And Limited Supply. Gold Is Able To Retain Value Much Better Than Other Forms Of Currency. The Price F Gold Is Generally Inversely Related To The Value Of The United States Dollar. A Stronger Us Dollar Tends To Keep The Price Of Gold Lower And Vice-Versa ,This Is Because People Have A Tendency To Invest And Trade In Dollars When The Dollar Is Strong And When The Dollar Is Weak, However, People Prefer To Invest In Gold, According To The Wgc ( World Gold Council) And The London Bullion Market Association.

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