The Motivation of Continuous Cash Waqf in Malaysia from Islamic Expectancy Theory

Abstract

AbstractWaqf is currently a concept with numerous applications. The waqf concept aims to benefit society and the community as a whole. Despite the prevalence of individual cash waqf contributions in Malaysia, critics question the motive of donors to sustain the endowment. Cash waqfs are popular in Malaysia. Between 2011 and 2016, the Perbadanan Wakaf Selangor (PWS) in the Klang Valley listed 1700 donors as “inactive”. This is a troubling development for an institution that relies only on donations from the general public. There are several pieces of literature arguing that charity organisations should not just compare themselves to other non-profits to attract new donations. Obtaining fresh donors is far more expensive, thus this is the only option. However, much of the past research on the cash waqf has focused on the expected conduct of donors, with little attention paid to the true motivations and behaviours of existing cash waqf contributors. This research also focuses on the motivation of cash waqf donors from an Islamic expectancy theory perspective, as much as it is interested in a theory of planned actions. When it came to analysing the motivations behind Malaysia’s ongoing cash waqf, researchers used qualitative techniques and content analysis to examine the possibility of the Islamic expectancy theory perspective As a result of this research, it appears that Islamic expectation theory holds promise for defining a Muslim’s motivation in ongoing monetary waqf. Waqf donations will be motivated by a Muslim’s quest for ultimate self-realization. This study’s contribution may be useful in developing marketing tactics for retaining current contributors while also luring new donors to the Waqf charity.KeywordCash waqfCash waqf donorIslamic expectancy theory