The Moderating Effects of Importance and Contribution Intension in the Relationship between Large-sized Hospital’s Social Philanthropy and Performance - Application of IPA

Abstract

Despite the fact that large hospitals are continuously carrying out social responsibility activities, there is no research on the results. The purpose of this study is to clarify whether social responsibility activities of major hospitals have a substantial impact on the management performance of hospitals and provide strategic implications. In addition, by analyzing the importance of social responsibility activities, it is necessary to plan strategic optimal social responsibility activities. Also, it is necessary to analyze the moderating effect of contribution intensity on the difference of management performance of large hospitals according to the strength of social contribution, and to suggest implications accordingly. In particular, unlike the research on financial performance measurement for general companies, non-financial performance is measured. First of all, this study focuses on the degree of influence of social responsibility activities of large hospitals on the development of local community. In addition, the effect of social responsibility activities on the management performance is examined and the implications for the selection and intensity of appropriate social contribution types are provided for large hospitals.