Abstract
This study takes the customers of RT-Mart, Auchan and Wal-Mart as the research objects, and explores the influence of product type on consumers' perception of private brand products. A total of 30 customers were interviewed and researched. The methodology adopted the application of text analysis, and the data analysis was carried out with grounded theory. The context is summarized, and the insights of theoretical propositions are put forward. Finally, The Model of Perceptual Quality on Private Brands is established, which provides academic reference indicators and the direction for managers to operate well.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
