The Model of E-Commerce Going to the Countryside Promoting the Development of Rural Characteristic Economy Based on Big Data Analysis

Abstract

All with the advent of the information economy era, the rapid popularization of the Internet and the large-scale use of commerce, the rapid development and large-scale investment of information technology, and the improvement of the quality of consumers as transaction entities have promoted the comprehensive development of today’s e-commerce. This paper mainly studies the model of e-commerce going to the countryside to promote the development of rural characteristic economy based on big data analysis. This article further investigates the development of a certain rural e-commerce, analyzes the background, experience, practices, difficulties and problems of a certain rural e-commerce in-depth, clarifies the focus and main tasks of a certain rural e-commerce Put forward constructive opinions and suggestions, explore an updated and more suitable road for the development of rural e-commerce, and provide relevant theoretical support and decision-making for the municipal party committee and government to formulate relevant policies, introduce supportive policies, and promote the rapid and healthy development of new urbanization. in accordance with.