Abstract
This paper investigates how technological innovations such as broad-band mobile Internet and the development to performance- and search-based online advertising determine the corporate scope of established Internet players. Theoretically grounded in the resource-based view and the theory of dynamic capabilities and complemented by a contingency perspective, this study investigates an established Internet player offering domain trading and domain parking services. It finds that the widely appreciated, exogenous technological innovations of the mobile Internet act as antecedent of change in corporate scope and service offerings, which cause not only up-scoping, but also down-scoping decisions [1]. Thereby, the paper contributes to the literature on resource- and capability-based opportunities in technologically changing e-business environments and complements prior research on exogenously driven corporate scope and e-business model developments.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call