The Mobile Application via Experiential Learning for Public Relations in Thailand

Abstract

The mobile application via experiential learning to promote news awareness and proactive public relations is a kind of tool in the form of a mobile application, which is used to both publicize and receive news within Broadcast Major, College of Industrial Technology, King Mongkut’s University of Technology North Bangkok, Thailand so that all of the targeted users in Thailand, and especially in this major, have the same understanding. The application is compatible with a variety of display screens with different user interfaces (Responsive Web Design) in both iOS and Android operating systems. The 62 participants in this research, 41 males and 21 females, were derived by means of purposive sampling and divided into two groups: lecturers, current students, and staff at the College of Industrial Technology, King Mongkut’s University of Technology North Bangkok, and the general public. Data gathered from these participants were accumulated during the second semester. The research tools consisted of 1) the mobile application via experiential learning to promote news awareness and proactive public relations, and 2) an evaluation form on the satisfaction towards the mobile application via experiential learning to promote news awareness and proactive public relations. The results of this research show that 1) the mobile application via experiential learning to promote news awareness and proactive public relations can be used practically for news awareness and public relations, as it allows users of both iOS and Android operating systems to instantly access information, anywhere and at any time; and it is compatible with a variety of display screens with different user interfaces (Responsive Web Design), and 2) the satisfaction towards the mobile application via experiential learning to promote news awareness and proactive public relations is at a very high level.