Abstract
The paper analyses the metaphorical image of the Turkish President Recep Tayyip Erdogan in Russian political Internet discourse. The analysis of a metaphorical image involves a sequential study and description of metaphorical models and their structure. The selection of empirical material was carried out by random sampling. The research material consists of features, journalistic and news articles (posted in online publications, on Internet portals and blog platforms), which covered political events related to the activities of the Turkish President R. Erdogan. Preference was given to features containing metaphorical words in the headlines. This study is based on the method of conceptual analysis of metaphors and metaphorical modeling. We used quantitative analysis to identify the most frequent metaphors. The dominant models are: monarchical, military and gaming metaphorical models (the quantitative indicator is higher than 15%). The monarchical metaphorical model contains a personalized model TURKISH PRESIDENT ERDOGAN IS THE SULTAN. The presence of this model in the Russian media is determined by several factors: stereotypes, historical events in Turkey, present political realities (Erdogan’s style of rule). Military and gaming metaphors are more universal. They are actively used in the metaphorical images of other politicians. However, there are metaphors reflecting national and cultural specifics (Ataturk, Janissaries, the game of Haussmannization, the Byzantine game). Thus, the understanding of modern political events in Turkey takes place through historical images that are reflected in the metaphors. The axiological component of the metaphorical image of the Turkish president is heterogeneous. A number of metaphors contain positive characteristics: Erdogan is an active participant in political live, he’s intelligent and pragmatic but the most images are ironic. There are a lot of metaphorical images in the Russian political discourse that characterize the Turkish president as a traitor, schemer, deceiver.
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