Abstract

In this study, the effect of Career preparation behavior of college students majoring in hair design on major immersion is analyzed, and it is intended to verify whether Career stress plays a mediating role between career preparation behavior and major immersion. Through this, it is intended to clarify the influence relationship between variables and suggest measures to improve students' immersion in their major. For the study, 250 questionnaires were distributed and collected from April 15 to May 30, 2021, to college students majoring in hair design at universities located in Daegu and Gyeongsangbuk-do, and a total of 243 copies were used for analysis. Frequency analysis, factor analysis, reliability analysis, t-test, and one-way batch variance analysis were conducted using SPSS 26.0K, and the mediating effect was tested by applying Process Macro Model 4. As a result of the study, the total effect of Career preparation behavior on Immersion in major is B=.42 (p<.001), but when the parameter Career stress was introduced, the direct effect of Career preparation behavior on Immersion in major was reduced to B=.37 (p<.001), confirming that Career stress plays a mediating role. Therefore, in order to improve the immersion of college students majoring in hairdressing, it is necessary to provide an environment to overcome career stress by allowing students to actively prepare for their careers through various activities related to their majors, such as certification acquisition guidance.

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