Abstract
The purpose of the article is to examine and assess the role played by television in modern society in defining the classification of entertaining television formats and the television formats influence on the recipients’ minds. The methodology of the research is based on the selection of the actual material on the suggestive properties study of television is based on the domestic and foreign scholars’ concepts, as well as on the philosophers views, sociologists, semiotics, cultural scientists, art critics, who consider television as a phenomenon of modern culture. The scientific novelty of the work lies in that the semantic properties' perception of reality on TV has got a tendency to withdraw from person’s conscious control and society, pushing the subconscious of the viewer to mythological stereotyping. Conclusions. In practice, everyone is influenced by various media. Creating the whole picture of reality with all its contradictions can bring us to a comprehensive understanding of the world in all its diversity, which will help, in our opinion, overcome the crisis on a television screen, where today a vivid visual image often covers the lack of spirituality and the screen’s aggressiveness.
Highlights
Кот Галина Миколаївна, кандидат психологічних наук, доцент, доцент кафедри тележурналістики та майстерності актора Київського національного університету культури і мистецтв
Мистецький простір: історія та сучасність the press is one of the most common ways of recreation for all age groups of Ukrainians, as it has been evidenced by the experimental research results of the mass communication psychology and media education of the IISP APS of Ukraine [1]
Each of us in practice is exposed by various media
Summary
Кот Галина Миколаївна, кандидат психологічних наук, доцент, доцент кафедри тележурналістики та майстерності актора Київського національного університету культури і мистецтв. Кожен з нас на практиці піддається впливу різних засобів масової інформації. Ключові слова: телевізійні формати, свідомість, вплив телебачення, реципієнт, сугестивні властивості телебачення, реальність, засоби масової інформації, медіа-сфера. First, television is played an important role in the activity formation. The issue of the role television played in the construction of the world picture and, in the personality formation and society, and it has become today one of the most important issues of cultural policy in Ukraine. This is what caused the relevance of the research topic
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