Abstract
The article is devoted to the study of the specifics and mechanisms of language play in the Vietnamese language. The language game is found in traditional Kazao folk couplets, in paired inscriptions, riddles, poetry, as well as in the texts and headlines of modern media, advertising, colloquial speech, and Internet communications. The following basic means and techniques of language play in the Vietnamese language are highlighted: the use of various types of homonymy; creating inversion puns (inversion of constituent components, rearrangement of tones, rearrangement of rhyme, rearrangement of initials, rearrangement of initials and tone, rearrangement of rhyme and tone, rearrangement of initials and rhyme); decomposition of a word into its component components-morphemes and separate use of them or their homonyms; decomposing a word into its component components and replacing one of the components; use of synonymy and antonymy; the use of polysemy; paronymy; phraseological game. During the research process, extensive illustrative material was used. The research topic is relevant due to the extremely wide distribution of this phenomenon in the Vietnamese language and its importance for constructing a cultural and linguistic picture of the world of Vietnamese speakers.
Published Version
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