The Mechanisms for Business Ecosystem Members to Capture Part of a Business Ecosystem’s Joint Created Value

Haruo Awano,Masaharu Tsujimoto

doi:10.3390/su13084573

Abstract

Research into business ecosystems has rarely examined the success of business ecosystem members. Business ecosystem leaders tend to focus on their own success rather than carefully monitoring the success of business ecosystem members, and each member must find a mechanism to capture part of the business ecosystem’s joint created value. This study examines the mechanisms by which business ecosystem members capture part of a business ecosystem’s joint created value in the cases of linear tape open (LTO) ecosystems and how these mechanisms contribute to the sustainability of a business ecosystem. A case study was conducted with a review of both the author’s experience with Sony and third-party resources. We confirm the results by panel data analysis. We identified three mechanisms. First, a business ecosystem member can establish a new business ecosystem on their own through newly created complementary innovation. Essentially, a business ecosystem member can become a business ecosystem leader in a new business ecosystem. Second, a business ecosystem member gains market shares from technology leadership, the experience of mass production, and collaboration with the business ecosystem leader. Third, a business ecosystem member who creates complementary innovations can obtain patent royalties. These mechanisms help business ecosystem members stay within business ecosystems and contribute to its success and sustainability.

Highlights

We quantitatively confirm the results of the above (1) and (3) derived from the qualitative analysis explained in Section 5.2.1 Three explanatory variables were chosen among technology leadership no.1, technology leadership no.2, the general level of technology, collaboration with business ecosystem leaders, and the experience of mass production for each analysis
One mechanism is that a business ecosystem member can establish a new business ecosystem on its own through the newly created core technology of complementary innovation
We addressed the following research questions: What are the mechanisms for business ecosystem members to capture part of the business ecosystem’s joint created value? How do these mechanisms contribute to the sustainability of a business ecosystem?

Summary

Introduction

The success of a business ecosystem depends on the actions of self-interested actors that join the network; getting members to join a business ecosystem requires an understanding of what motivates these potential members, especially how participation relates to achieving their particular goals [1]. While the members of a business ecosystem will generally work to advance the overall ecosystem’s success, their self-interest is a higher priority [1]. Each business ecosystem member needs to find a mechanism to capture a part of the value beyond what is contributed to the business ecosystem’s joint value creation [1,3]. Research on business ecosystems has rarely examined the success of business ecosystem members [1,4]

Methods

Results

Discussion

Conclusion