Abstract

This article focuses on risks while supporting creativity. This represents a knowledge gap that is addressed. The employees’ creativity is desired, but there is often no approach process to its support. The implementation is affected by risks needed to be managed. The aim was to create a mechanism for managing risks within the support of creativity in organizations, including commercial companies and others, e.g., sports clubs. Content analysis, case studies, questionnaire surveys, or models were applied. The results combined secondary (cases) and primary data (survey with two groups of respondents). The findings showed that when creativity is supported, people are willing to increase their performance (50% of academicians, 88.78% of students). The process is negatively affected by the lack of managerial skills and the interconnectedness of processes. Organizations should increase their managers’ skills. A proactive approach to risk prevention leads to continuous improvement. A procedure was selected when the potential of applying findings from the academic environment to other organizations was identified. A generalization of the findings was performed so that the research results can be applied in different environments after considering their specificities. The recommendations include the process for supporting creativity, the identification of risks, and the risk management mechanism.

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