The Measurement of Organizational Social Media Integration Impact on Financial and Innovative Performance: An Integrated Model

Ieva Meidute-Kavaliauskiene,Gencay Karakaya,Shahryar Ghorbani,Vida Davidaviciene

doi:10.3390/su131810397

Ieva Meidute-Kavaliauskiene, Gencay Karakaya + Show 2 more

Open Access

https://doi.org/10.3390/su131810397

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Journal: Sustainability	Publication Date: Sep 17, 2021
Citations: 5	License type: CC BY 4.0

Affiliation: Istanbul Commerce University, Sakarya University

Abstract

Organizations are investing in social media for communicating with customers, promoting employee collaborations, and integrating with partners and suppliers. One of the essential organizational capabilities that can help organizations create and share knowledge and improve their performance and create competitive advantage is social capital and social media integration. Therefore, while examining the role of social media integration on the three dimensions of social capital and the organizational emphasis on knowledge management, the present study has evaluated the impact of knowledge quality on improving organizational financial and innovative performance. This study was conducted in a sample of 280 employees of a bank in Iran. The present study had an applied data collection methodology, using structural equations modeling for analyzing with a descriptive correlational research goal. The results showed that integrated social media positively affects the social capital dimensions and organizational knowledge quality. This study highlights both the potential and limitations of social media in promoting organizational knowledge management. Businesses must consciously manage the assimilation and use of social media to benefit from them. The authors position the study at the intersection of social media, social capital, and knowledge management and explicate how social media works through social capital and organizational knowledge management efforts to affect knowledge quality.

Highlights

In the information era, service organizations operate in a highly competitive and dynamic environment, in which the continuity and competitive advantage of organizations in such conditions depends on having knowledgeable, creative, and innovative employees.The existing knowledge in the organization provides a suitable platform for innovations and subsequent competitive advantages, and in return, organizational innovations enrich and increase the updating of organizational knowledge [1]
Path coefficients are used to determine each of the predictor variables' contributions in explaining the variance of the criterion variable, and the values of R2 indicate the variance of the criterion variable explained by the pre
The results showed that social media integration positively and significantly affects the organization’s emphasis on knowledge management

Summary

Introduction

The existing knowledge in the organization provides a suitable platform for innovations and subsequent competitive advantages, and in return, organizational innovations enrich and increase the updating of organizational knowledge [1]. This is possible by implementing the principles of knowledge management in the organization. The authors tried to minimize this gap by examining the impact of social media integration on the quality of organizational knowledge management and, subsequently, on organizational performance. For this purpose, researchers used the framework of social capital from

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