Abstract
Creative industries represent one of the fastest growing sectors of the European economy. Hence ourinterest in this research problem, which is closely related to digitalization and its challenges. The purpose of theconducted research is to present the theoretical aspects of the creative industries in the EU, through a qualitativeanalysis of the meaning and role of these industries. There are different definitions of the creative industries thatvary depending on the perspective of the person addressing the topic. The UNCTAD definition is the most widelyaccepted because of its adaptability “Creative industries are cycles of creation, production and distribution of goodsand services that use creativity and intellectual capital as primary inputs; constitute a set of knowledge-basedactivities, focused but not limited to the arts, but potentially generating income from trade and intellectual propertyrights; encompassing tangible products and intangible intellectual or artistic services with creative content,economic value and market objectives". The creative industries have in recent years steadily gained importance -more than any other business sector - for the competitiveness of the European economy as a whole. They are alreadya leading sector for economic growth and job creation, even if their full potential is far from being realized.
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