PERSPECTIVES AND PROBLEMS OF THE DEVELOPMENT OF WOMEN'S ENTREPRENEURSHIP IN SERBIA

Abstract

Female entrepreneurship is gaining an increasingly significant role on the domestic and international economic scene and represents an important potential for the development of a country's economy. In developed countries, women have special incentives and support for the development of their own entrepreneurship. In addition to the applied policies that protect women against discrimination and inequality, numerous organizations and associations that deal with women's issues and provide them with various types of support operate in these countries. Female entrepreneurship represents an important potential for the development of the global economy. Female entrepreneurship affects the reduction of unemployment, the establishment of businesses in new spheres, the application of new technologies and the development of entrepreneurship. This statement draws attention to the development trends of female entrepreneurship in developed countries, but also in developing countries. For women, success is not only measured in terms of profit, although financing is the biggest problem when starting and developing a business. It is very important for women that their descendants inherit their business, and the legacy of their business is very important to them in order to feel successful, but also the social impact of their company. The above is in support of the fact that women are better social entrepreneurs and open social enterprises more often, and all this is due to the fact that money is not the most important and decisive factor for them to engage in entrepreneurial activity.The paper investigates whether women entrepreneurs have any specific characteristics and what motivates them to entrepreneurship. It also identifies the obstacles that women face in establishing new businesses and what kind of support should be provided to them in order to encourage entrepreneurship. The main goal of this paper is to draw attention to the untapped potential of women entrepreneurs. Based on the identified problems and experiences of other countries described in the paper, initiatives and good practices can be defined to support women entrepreneurs that can be applied in domestic conditions. The paper ends with a description of organizations and programs that exist and are implemented in other countries, and have shown success in creating a positive climate for the development of female entrepreneurship.