The marketing analysis of powders for application on the skin presented at the market of Ukraine

Abstract

An active lifestyle, sports, participation in hiking trips and various competitions, as well as performing certain types of physical labor can be accompanied by injury or trauma. This requires immediate treatment with antiseptic preparations in the form of lotions, gels, ointments, creams, aerosols, and powders for skin application (dusting powder). Dusting powders applied on the wound surfaces should have sufficient adhesiveness, settle upon the surface and prevent microbial invasion of wounds, have moderate adsorbing properties, reduce the feeling of pain, are not subject to proteolytic cleavage, and also reduce the healing time of the wound. However, at the present time there are practically no medicines in the form of a dusting powder that would satisfy all the requirements specified.Aim. To analyze the powders registered for cutaneous application (dusting powders) in order to substantiate the feasibility of creating and organizing the production of new domestic medicines in the form of a dusting powder based onnatural zeolite (clinoptilolite).Materials and methods. In the work a list of medicines based on the official sources of information was used; the methods of generalization, systematization, graphic and methods of comparative and structural analysis were applied.Results and discussion. The analysis of the pharmaceutical market of Ukraine concerning the range of the medicines and cosmetic products registered in the form of a powder for application on the skin (dusting powders) has been conducted. The structuring of the selected list of drugs by production characteristics and composition has been carried out. The results have shown that the majority of medicines and cosmetic products are of domestic production (62.5 % and 70 %, respectively). The products registered are both mono- and multicomponent in their composition.Conclusions. There are no medicines and cosmetic products with natural zeolite at the Ukrainian pharmaceutical market. The absence of domestic zeolite preparations (clinoptilolite) at the Ukrainian market indicates 100 % freedom of this market segment and, therefore, the necessity and expediency of introducing new domestic medicines based on natural zeolite in the form of a powder for application on the skin to the market.