Abstract
Globalization, modernization processes, as well as a sense of constant threat (military, terrorist, environmental, etc.) have an impact on individuals, increasing their interest in their traditions and customs, acting as a factor of stability and permanence. The study of ethnic communities, their functioning and cultural reproduction is among most acute in social cognition. Ceremonial forms of weddings appeared in ancient times and now are the most stable element in the life of ethnic groups, reflect their culture. In this regard, the study of wedding traditions of different peoples as a way of expressing their ethnic identity becomes relevant. The article presents the results of the analysis of weddings of various ethnic groups. The purpose of the study is to analyze the images of the wedding ceremony in the representations of Master's students of the Institute of Humanities of the Altai State University (using the example of Chinese and Scottish traditional weddings), based on the results of associative experiment and a psychosemantic analysis. The results of the study revealed the structure and content of the images, as well as the views on wedding ceremonies of young and older generations.
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