The main issues of interest research

Abstract

The article considers interest as a social phenomenon characterized by its internal inconsistency and manifesting itself both in objective social reality and in the subjective perception of a social subject. The transformation of interest from objective to subjective and vice versa is analyzed. On the basis of this transformation, the main scientific issues of interest research related to the interaction of group, public and personal interests, their awareness, transformation into the main driving force of social activity of subjects, as well as the possibilities of its regulation by taking into account interests, are described. Special emphasis is placed on the study of the processes of formation of social subjectivity involving the spheres of communication, activity and self-consciousness of a social subject. Consideration of interests as the main elements of the process of socialization allows us to explore their transformation during the assimilation and reproduction of social experience, affecting such important processes as interiorization, identification and self-realization. The analysis of interests, taking into account the peculiarities of social and individual aspects of socialization, shows their role in ensuring the successful functioning of a social subject in society. The article describes in detail the difficulties of taking into account interests in the course of regulating social relations and substantiates the causes of existing problems of interest research related to both external factors of society development and internal factors of personal interest formation. The significant directions of research of interests in modern conditions of development of society are determined, contributing to the awareness of problematic areas of their study, understanding of the social foundations of social processes and the development of sociological ideas about the structure and content of social actions.