Abstract

University students and instructors constantly correlate their personal interests with generally accepted interests and corporate norms. The process of assimilating organizational norms is not always characterized by the optimum dynamics and focus among all the students and even instructors. Students’ and instructors’ personal interests often do not coincide with corporate norms of a higher educational institution. This fact sometimes has an ambiguous influence on their self-fulfillment, ethical, moral values and professional development. Non-institutional character of some personal interests often generates a mistaken opinion that as a result of long studies or work at university a person fully assimilates the values and ethical behavioral norms stipulated in basic corporate acts of the organization. The resolution of a conflict between personal and public interests is one of the main ways to perform the integration of interests.

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