Abstract
Digital transformation causes a comprehensive change of the company through the use or renewal of information and communication technologies with the aim of greater productivity, growth and competitiveness of the company. Digitization offers new business opportunities to companies, optimization of work processes and operations, more efficient operations, higher productivity, new ways of designing and operating business models, encouraging innovation and development, and new ways of promoting, communicating and connecting companies. Telecom operators are confronted with a choice between remaining a traditional telecommunications operator providing SOHO (small office/home office) businesses basic infrastructure services or switching to digital transformation. This study confirms that the SOHO market segment in the field of basic infrastructure of telecommunications services is saturated, that there is a potential for operators to offer additional services, and that customer loyalty is not related to the amount of implemented business solutions. Operators can thus build a business partnership in terms of mutual development and creating growth for all stakeholders in the process. The main guidelines of growth present a great opportunity for operators, arising from the challenges of SOHO businesses to switch to the process of digital transformation. Therefore, operators have to be prepared; the main guidelines of growth are conditioned by adjusting their strategic goals, redefining business processes, upgrading technology, raising the level of business relationship and developing a partner ecosystem.
Highlights
Telecom operators are confronted with a choice between remaining a traditional telecommunications operator providing SOHO businesses basic infrastructure services or switching to digital transformation
This study confirms that the SOHO market segment in the field of basic infrastructure of telecommunications services is saturated, that there is a potential for operators to offer additional services, and that customer loyalty is not related to the amount of implemented business solutions
Braun and Eslambolchi (2021) confirm that an extreme transformation in the telecommunication industry is currently in progress, from a traditional Communication Service Provider (CSP) to a Digital Service Provider (DSP) which implies a total redesign of connectivity services to digital services; “redefinition of the measurements to customercentric QoE for all digital and connectivity services; the Best-in-Industry processes and practices to ensure a sustainable network performance at a competitively operational efficiency; a Service-over-IP (SoIP) platform to enable the introduction of unified new services with a time-to-market urgency; the regulatory arrangement for content purification, to liberalize CSPs to become DSPs; an architecture for data mining and analytics; and a migration plan from a CSP to a DSP status”
Summary
Vrana and Singh (2021) explain that the phenomenon of “digitization is around us since the third revolution. Digital transformation will be crucial for growth in business operations in the global market in the future (Fabre & Skorupa, 2020). Telekom Slovenia (2021) states in its report: “[...] a further drop in revenues from basic telecommunication services is expected on the Slovenian telecommunications market, which is developed and already in the phase of saturation These developments lead TC operators to thoroughly rethink their strategies
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