ТРАНСФОРМАЦІЯ МОДЕЛІ СТРАТЕГІЧНОГО РОЗВИТКУ НАЦІОНАЛЬНІХ ЕКОНОМІЧНИХ ІНТЕРЕСІВ В УМОВАХ ЦИФРОВІЗАЦІЇ

Abstract

The concept of "digital transformation" is revealed in the article, the transformational changes taking place in the economy due to the active development of digitalization processes are studied. The study of theoretical approaches to transformational changes in the conditions of digitalization makes it possible to assert that digital transformation should be understood as qualitative changes at the level of the state, business processes, and the population as a result of the implementation of digital technologies, which lead to effective transformations in the economy and society as a whole. The introduction of innovations based on the use of information and communication technologies will contribute to the intensification of production, improvement of product quality, competitiveness and reduction of production costs. On the basis of theoretical studies of the main interpretations of the concept of "digitalization", "digital transformation" and the conducted analysis of the use of information and communication technologies at enterprises, forms of electronic trade, the development of possible scenarios of digitalization of the economy such as: conservative, positive and negative is proposed. The results of the research consist in the application of the conducted research on finding a balance of interests of the "state-business-population", the study of key factors affecting economic growth due to the further development of digitalization. The strategy of intensive digitization of the national economy should provide for a fundamental restructuring of the state's approaches to making strategic and tactical decisions, which will be manifested in increasing the productivity and competitiveness of economic sectors. The introduction of innovations based on the use of information and communication technologies will contribute to the intensification of production, improvement of product quality, competitiveness and reduction of production costs.