Abstract
The article explores the importance of digital management support (DMS) in modern enterprises facing rapid technological development. The main goal is to analyze various concepts and approaches to optimizing management processes with the help of digital technologies. The study covers key aspects of DMS, including digital transformation, data analytics, the Internet of Things (IoT), digital security, artificial intelligence, and machine learning. The results show that effective implementation of these technologies contributes to enterprises' efficiency, flexibility, and competitiveness. Prospects for further development of the DMS include integrating new technologies, improving data processing methods, and paying attention to the ethical aspects of digital innovations.
Published Version
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