Abstract
The sociological perspective of structured ambivalence compels a greater examination of the processes involved in franchise relations as well as the reciprocal links between role players' lives and their franchise system's organization. By refashioning franchise system role conflict as a clash between two social domains, such as work and family, we elucidate a bridging concept between social structures and individual agency, allowing social structures to constrain action and social change initiated by individuals. Structured ambivalence is a possible bridging concept integrating the social processes within franchise systems to the social processes in other realms in the global marketplace.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
