Abstract
The article is devoted to optimizing the working mechanisms of a modern franchise system based on the modification of multicomponent methods of economic equilibrium. In the theoretical part, the formation of an enterprise strategy in the field of franchising is considered, indicating a sequential set of steps necessary for the effective and successful implementation of the ideas included in the franchising project. The development of franchising in Russia is showed and it is noted that it is accompanied by the presence in the new economy of a number of negative factors, in terms of the work of economic mechanisms, as well as legal and social processes. In the research part of the article, the author set the task of modifying the franchise system to establish a certain level of economic equilibrium in it, based on the introduction of certain fines and incentives. In the course of the study, it was found that the franchisor in the franchise system is required to select the amount of fines and incentives in this way that optimal balance is achieved. To solve the problem of optimal equilibrium in a franchise system, it is necessary to bring it to problems that can be solved using linear programming methods. In conclusion, the article discusses the possibility of using franchising tools based on the use of rewards and fines for the successful development and conduct of business.
Highlights
Franchising has been used in the practice of international business for about a hundred years, but it entered to the Russian market in the early 1990s, in connection with the appearance of large foreign companies, many of which successfully work in the service sector
In the USA, the share of companies and enterprises working in the field of franchising, according to leading experts, is about 18.5 million workplaces, which gives about 2.3 trillion dollars of income in the structure of the national economy
If it is impossible to attract additional resources, in order to successfully solve the problem of achieving a certain equilibrium level by the franchise system, it is necessary to reduce the problem to the correct determination of the volume of the group xj (Abdullaev, Mylnikov & Vasilieva, 2012; Rasskazova, 2016)
Summary
Franchising has been used in the practice of international business for about a hundred years, but it entered to the Russian market in the early 1990s, in connection with the appearance of large foreign companies, many of which successfully work in the service sector. From the point of view of the process, franchising can be considered as one of the ways to deliver various products / services to the final consumer, as well as a definite opportunity to successfully conquer, hold and develop the market through the use of cooperation mechanisms of material, and financial means of various high-tech enterprises. In the USA, the share of companies and enterprises working in the field of franchising, according to leading experts, is about 18.5 million workplaces, which gives about 2.3 trillion dollars of income in the structure of the national economy. The spread of national and international brands in the Chinese economy will increase by about 20-25% by the end of 2024
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