Abstract
Recently, older women have started becoming more visible in the media: in film, on television, and in fashion and beauty ads. Taking as my case the representations of the ageing woman as successful CEO in three recent US television series, I address the kind of visibility that is embodied by the older female character in contemporary media. Drawing on discussions of ageing and the female body from cultural gerontology and cultural studies as well as theoretical discussions and empirical studies of representations of ageing women in film and television, I address the notions of agelessness and age appropriateness in relation to the three female CEOs and ask whether the characters represent alternative media images of the older female or merely a new form of ageism.
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