Abstract

This paper examines the phenomenon of cross-cultural music fusion in modern European music festivals, analyzing the innovation and development of global music within the context of localization. With the advancement of globalization, European music festivals have emerged as vital platforms for musical exchange among diverse cultures. The study demonstrates that global music manifests new forms of expression and creative techniques through its interaction with local traditions. Through case studies of WOMEX and the Salzburg Festival, this paper reveals how global musical elements are localized in terms of language, instrumentation, melodies, rhythms, and performance styles. In this process, musicians enhance the diversity and innovation of music while preserving the essence of their cultural heritage. Additionally, the study highlights the tension between global music and local culture, emphasizing the importance of balancing cultural respect with innovation. Ultimately, this paper offers new insights and directions for future research in cross-cultural music studies, advocating for a deeper exploration of global music's performance across different regions and its implications for cultural identity.

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