Abstract
Kampung Bahari Tambak Lorok Semarang being prepared for a new potential tourism destination is changing not only in its infrastructure but also its social behavior. The changing infrastructure changes social structure, social belief, and social identity. The changes may be integrated in many aspects like environment, literacy, education, and economy. This paper aims at discovering the linguistic landscape which promotes the coastal community development of Kampung Bahari to create Kampung Bahari to be a nicer place to live and to visit. It seems that waste is an important problem in Tambak Lorok in order that this can make Kampung Bahari clean and be visited by many domestic or foreign tourists. The public signs indicating the facilities including waste management of the coastal community at Kampung Bahari were captured and analyzed using abductive inferential method. The result shows that the linguistic landscape of the development of Kampung Bahari indicates that Kampung Bahari has infrastructure which shows social awareness on environment, provides the community needs in economy, health, and literacy. The needs can be identified through the public names like Taman Baca Seroja indicating literacy activities, Koperasi Simpan Pinjam for banking system, Masjid Sholaha for spiritual needs. Komunitas Camar Peduli Lingkungan indicates environmental awareness and care. This study gives contribution to linguistic landscape study in terms of the contribution of linguistic study to regional development issues.
Highlights
Linguistic landscape can be used for representing social, cultural, environmental, and typological conditions of the cities or parts of the cities through the language used in public signs, place-names, billboards, banners, for instance
The linguistic landscape study focusing on the English usage in the cities was done by [5] investigating the linguistic landscape of English usage in Sozhou especially in presenting the transgressive practices of English in order to show the ethnolinguistic vitality of the Chinese city, Sozhou
The public names in the public signs found in Kampung Bahari Tambak Lorok were purposively taken from only the signs found in Kampung Bahari Tambak Lorok Semarang
Summary
Linguistic landscape can be used for representing social, cultural, environmental, and typological conditions of the cities or parts of the cities through the language used in public signs, place-names, billboards, banners, for instance. It has been a recent study with fast development by many researchers with different focuses. Most of the researchers have studied linguistic landscape of the cities in order that they can capture the social development or movement, ideology, and identity. Similar to [5], Lanza and Woldermariam [6] study the linguistic landscape of Addis Ababa. The linguistic landscape studies of cities indicating multilingualism can be applied for language teaching
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