THE LIKE ECONOMIC PHENOMENON

Abstract

The article describes the main aspects of the impact of social networking tools such as: likes, “shares” and comments on their users, and examines the change in demand for a product or service of a company by using enterprises Internet marketing tools. The factors that influence the increase in likes, reposts and feedback from social network users were identified. The target audience (target customers) of companies (brands) is analyzed. The main advantages and disadvantages of using "likes" on social networks are highlighted, with examples of the detrimental effect of likes on the young generation. The results of our own research on the impact of likes, shares and user’s feedback on increasing conversion and demand for a product or service; recommendations for the qualitative and optimized use of social networks and their tools for promoting enterprise products have been developed. 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