Abstract
This paper aims to analyse the speech of the lawgiver in Book 4 of Plato’s Laws, the only one directly addressed to the citizens of the Cretan colony to outline their behaviour rules. This speech is examined not only for its ethical content but also for its argumentative structure. In particular, references to archaic gnomic poetry, which give the discourse great solemnity, are reviewed. In addition, the lawgiver’s mastery of rhetorical tools aimed at persuading citizens is emphasized. The lawgiver’s use of persuasion, further applied in all the preambles prefixed to the laws, seems to be an implementation of rhetoric as psychagogy outlined in the Phaedrus.
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