The Language of Emoji in Social Media

Abstract

The very fast development of information technology which is characterized by an
 influx of industry 4.0 has changed the way of human and behavior in language. The
 grammar which is a phenomenon of interest to language is examined along with
 behavior change language in the internet world. A phenomenon in language online
 is the emergence of the use of visual language emoji in conducting conversations in
 social media. This paper aims to discuss the phenomenon of visual language emoji
 among internet users in social media (WhatsApp). The aspects that will be emphasized
 are language (grammar) of emoji. Research methods carried out is observation and
 descriptive. Method of data collection is the division of the questionnaire online, and
 communications in WA screenshot that uses emoji icons. The research result show
 that emoji is a language (grammar) used in communicating in social media. Emoji
 language has dominated the conversation or message written on the social media
 and emoji (WA) as a language (syntax, semantics, and pragmatics) is part of the
 sentence, punctuation, expression, expressing feelings and thoughts to the opponent
 talk. The language of emoji expression indicates that the emoji can represent the
 thoughts and feelings instead of using verbal language. Thus, emoji is composed of
 two directions, i.e. language and parole. The language of emoji is the social institution
 of emoji (grammar) in social media, and the individual is the parole act, an actualized
 manifestation of the function of the emoticons language in syntactic, semantic and
 pragmatic.