Abstract
The South African Journal of Information Management explores the latest developments and trends in information and knowledge management to offer research that can be used to further the application of sound information and knowledge management practice.
Highlights
You don't have to be a person of influence to be influential
In Part 1 of this article, the phenomenon of influence was introduced as a characteristic of the archetype of a knowledge citizen, and two principles of influence, namely reciprocation and commitment and consistency, according to the social psychologist Robert Cialdini, were presented
The discussion offers the knowledge citizen insight into behaviour that often contributes to our effectiveness, both as influencers and recipients of influential behaviour
Summary
In Part 1 of this article, the phenomenon of influence was introduced as a characteristic of the archetype of a knowledge citizen, and two principles of influence, namely reciprocation and commitment and consistency, according to the social psychologist Robert Cialdini, were presented. In Part 2 of this article, the remaining four principles of influence, namely social proof, liking, authority and scarcity, are explored. We further add to the archetype by exploring what it means to persuade and the steps one needs to use persuasion effectively.
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