Abstract
The objective of this study is to elucidate the impact of Japan, which socially and culturally opened its doors to the world in the late 19th and early 20th centuries, on the art nouveau movement that emerged in Europe during that period. The aesthetic understanding of Japan during this era provided a source of inspiration for art nouveau, particularly evident in the organic lines and patterns of the movement. The effects of this movement seen in the works of Alphonse Mucha, a prominent representative of art nouveau. Hence, this study concentrates on the posters of Mucha, selected through purposive sampling. The selected posters underwent analysis from the perspective of graphic design principles, utilizing the qualitative research method of semiotic analysis. These analyses provide scientific examination of the indicators used in the design of selected posters. Furthermore, it sheds light on the impact of Japanese aesthetic on European art.
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