Abstract
How to detect the trace of the technological developments and assess the technological trajectories is a critical issue of competition of firms. This paper proposed a network-based of citation-analytic methodology and has sought to look at the issue of technological isomorphism and its implications for the insurance companies. This paper has focused its discussion on patent data of 'insurance business method' to explore possible technological trajectories in insurance. The result of this research also found the technological isomorphism in insurance already occurs. The contribution of this paper is to introduce the social network analysis into patent citations to foresee the technological development.
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