The Involvement Process Through the Internet in the 2010 Italian Regional Elections

Abstract

This paper explores Internet tools used for consensus building during the 2010 Italian regional elections, especially focusing on the use of the Internet to involve the electorate in a background of political disaffection. Previous experience from the United States and European countries suggests that the Internet is an interesting tool for the creation and development of consensus and shows an increasing use of Internet-based communication for elections. In this context, the research has two objectives. The first is to measure the degree of use of Internet tools by the main candidates to develop participation in several local areas, more limited than those traditionally investigated in the literature. To this end, we used the technique of analysis of site functionality, properly integrated to make it suitable for measuring the use of tools for participation, to compute for each candidate a reliable index of participation. Second, the work aims to understand how different contexts of electoral competition may encourage or lessen the inclination to use Internet communication tools in a participative sense. The analysis reveals a positive correlation between the affiliation of the candidate for the ruling party and the tendency for this candidate to use tools of participation more than the competitor.