The intersection between knowledge, government support, and technological support in ecotourism entrepreneurship

Abstract

Students will be prepared to become a milestone in the progress of a country, one of which is by creating new jobs as a counter to the negative impact of AI and technological advances. The desire to become an ecotourism entrepreneur is one manifestation of this statement. This study analyses how the latent variables of procedures, formalities, difficulties opening a business; financial constraints; technological support; government support; and challenges in starting an ecotourism business affect the desire for ecotourism entrepreneurship. The research method is a quantitative descriptive approach through the SEM-PLS analysis technique. Data collection used a questionnaire with 51 questions distributed online through G-Form to 346 active student respondents throughout Indonesia. The results of the study show that the latent variables of procedures, formalities, and difficulties in opening a business; financial constraints; technological support; government support; and challenges that will be faced in starting an ecotourism business have a significant favourable influence on both directly and indirectly on the desire for student ecotourism entrepreneurship. The high desire to start ecotourism entrepreneurship is influenced by the support of green technology that can attract students’ attention. Student awareness of ecotourism continues to increase by committing to innovate to create fundamental business ideas.