Abstract
The low rate of investment in retail bonds among state-owned enterprise employees is worrying because this product is aimed at this type of customer. The theory of planned behaviour explains the possible reason(s) why the employee is reluctant to invest in retail bonds. This study sheds light by adding the product involvement variable to the original model to identify the intention to spend and what the factors are those are influencing it. As predicted, attitude and subjective norm are positively related to the intention to invest in retail bonds. Based on the results of data processing, it was found that the attitude and subjective norm variables are factors that positively and significantly affect the intentions of ORI investment by IDX employees. Also, the results of data processing showed that intention had a significant effect on the investment behaviour of ORI by IDX employees. This study is limited to discussing the intentions of ORI investment by IDX employees, making it possible for other researchers to examine different variables.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
