Abstract
<p>The cultural information transferred by language is an important part of Business English teaching. Therefore, teachers of Business English should not only improve the language level of the students, but also develop the students' cross-cultural understanding. The cultivation of intercultural business communication (IBC) competence could not be realized by one or several courses, it must be emphasized through the entirety of Business English teaching. For example, elements of intercultural training should be reflected in Business English teaching materials, classroom discourse, teaching activities, and teaching methodology. This paper analyzed the afore-mentioned elements of IBC competence. Utilizing literature reviews and questionnaires, it also revealed problems in teaching and cultivating IBC competence in Business English curriculum and examined what obstacle Chinese students experience in intercultural communication. The author of this paper proposed three principles that should be followed while integrating IBC competence and Business English teaching in order to realize the simultaneous increase of course knowledge and IBC competence, and to further students’ professional knowledge, English language ability, and intercultural business fluency.</p>
Highlights
In China, there is a saying “一方水土,一方人”, which literally reads as “one place, one people,” with the meaning that people from different places will possess characteristics based on where they come from
The cultural information transferred by language is an important part of Business English teaching
The cultivation of intercultural business communication (IBC) competence could not be realized by one or several courses, it must be emphasized through the entirety of Business English teaching
Summary
In China, there is a saying “一方水土,一方人”, which literally reads as “one place, one people,” with the meaning that people from different places will possess characteristics based on where they come from Due to the importance of intercultural communication competence in international exchanges, Business English students need to improve their cultural awareness and cultural adaptations. The author of the paper has stressed that the cultivation of IBC must be emphasized throughout the entirety of the Business English teaching process. This can be realized through putting greater teaching emphasis on course knowledge goals, producing well rounded students with professional business knowledge improving English language skills, and IBC competence
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
