THE INNOVATIVE POTENTIAL OF THE INTERNATIONAL COMPANY IN TERMS OF KNOWLEDGE ECONOMY DEVELOPMENT

Abstract

Theoretical approaches to the definition of the concept of “innovative potential” based on the paradigm of the knowledge economy are considered. The origin and development of the concepts of “innovative potential” and “knowledge economy” are investigated. The main types of economy are analyzed and the distinguishing features of each of them are highlighted. The main components of innovative potential in accordance with the type of knowledge are identified. The basic relationship between the knowledge economy and innovative potential at the micro and macro levels is justified. It has been confirmed that the knowledge-based economy of knowledge focuses on a person as the main source of knowledge, which it embodies in tangible and intangible forms, transfers this knowledge and aims to commercialize it. The innovative potential shows the readiness of the system to produce new knowledge by using existing knowledge. The theory of human capital and modern principles of its development are considered. The latest achievements, trends and sources of information that relate to the knowledge economy and innovative potential are analyzed: the human capital index, the global innovation index, and the global competitiveness index. The main trends in the pharmaceutical field and the state of innovation in it are considered. The practical connection between the development of the knowledge economy and innovative potential at the enterprise level is revealed. A survey of consumers in relation to pharmaceutical products of national and foreign manufacturers was conducted, because according to a statistical analysis, problems with the mismatch between the capabilities of foreign manufacturers and national manufacturers were identified, negatively affect the process of commercialization of knowledge by enterprises. The main problems of pharmaceutical enterprises from the point of view of the knowledge economy are identified. The solution to this problem will affect the economic situation of the enterprise, industry and economy of the country.