The Innovative Development and Application of New Energy Vehicles Industry from the Perspective of Game Theory

Abstract

Since the advent of new energy vehicles, it has attracted much attention from many parties, but the market performance has not been very competitive. Therefore, in order to make more consumers accept new energy vehicles, so as to improve the state energy consumption structure, how to effectively promote new energy vehicles has become an urgent problem to be solved by the government. This paper believes that the marketing of new energy vehicles is a typical game process. By constructing the game model among the supply and demand side (automobile manufacturer and consumer), the supply side (the automobile manufacturer and competitor), the government and the enterprise (government and enterprise), the game optimal solution of the participants of the new energy vehicle market is analyzed. Finally, this paper proposes that consumers should actively improve their product needs, the auto manufacturers should focus on improving the profit of the products, and the government should use different support policies at different stages.