A Study on the Factors Influencing the Penetration of the New Energy Vehicle Market in the New Stage of Demand Driven Development: Analysis Based on Consumer Surveys

Abstract

With the increasingly serious issues of global warming and energy scarcity, the development of the new energy vehicle industry has become an important link in the development of industries in various countries. With the support of strong government subsidies and capital investment, China's new energy vehicle industry has become the world's largest market. But in 2023, China's new energy vehicle market entered the knockout stage: subsidies declined; The development of new forces in car manufacturing faces severe challenges; The growth rate of sales of new energy vehicles has slowed down. After two rounds of rapid development driven by policies and supply, how to drive the next rapid development of the new energy vehicle industry through demand has become a valuable research topic. Therefore, this article first integrates literature and information presented in industrial reality to summarize the factors that affect the penetration of the new energy vehicle market; Then, starting from the consumer side, we collected data by questionnaire survey, and analyzed the questionnaire data by variance analysis and multiple logistic model to explore their potential consumer characteristics, selection preferences, and factors affecting market penetration; Finally, based on the above research, conclusions are proposed to help new energy vehicles achieve performance and service upgrades around intelligence with a user oriented approach, and to propose countermeasures and suggestions for the future development of China's new energy vehicle industry.