Abstract
Hubei shadow play art, as a national intangible cultural heritage, has a long history and unique artistic charm. This study focuses on the innovative application of this art form in the emerging cultural and creative stationery industry, and analyzes its current situation in the contemporary cultural and creative field as well as the problems and challenges it faces. By extracting the classic elements of Hubei shadow play art, combined with modern design and production technology, this paper explores the innovative transformation mode and market feedback of shadow play art in cultural and creative products, and examines the balance between cultural protection and commercial innovation. In addition, in view of the dilemma of market competition and brand building, this study puts forward the strategy of industrial transformation and upgrading, and emphasizes the importance of strengthening the cultivation of cultural and creative talents and international exchanges and cooperation. The results of this research not only provide theoretical guidance for the inheritance and innovation of Hubei shadow play art, but also contribute new experience and perspective to the development of cultural and creative industry.
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