The Innovation and Practice of Cultural and Creative Product Design Based on the Non-Heritage Thangka Mural Painting in Ganzi Prefecture Practice Study

Abstract

The purpose of this paper is to explore the design and innovation of the cultural and creative products of the non-heritage thangka mural painting in Ganzi Prefecture, and to solve the problems existing in the teaching of thangka mural painting through practical application. Under the current environment of national cultural industry development, thangka mural painting, as an important representative of Chinese traditional culture, has high artistic value and commercial potential. However, due to the lack of design and innovation consciousness of thangka fresco cultural and creative products, as well as the lack of in-depth understanding of the teaching of thangka fresco, the market of thangka fresco cultural and creative products develops slowly, and it is not possible to give full play to its cultural value and economic value. Therefore, this paper selects the Tangka mural paintings of Ganzi Prefecture as the research object, and puts forward a series of innovative design solutions through the analysis of its cultural background, market demand and existing products.