Abstract
This study investigated how an investor''s evaluation of a firm varies depending on the type of corporate information presented on the firm’s website. Based on previous studies, three factors were assumed to influence this evaluation: (a) the information itself, (b) the information source, and (c) the investor’s involvement. Using an experiment involving 232 participants, the effect of corporate information quality on an investor’s evaluation was assessed. The results revealed that high information diversity significantly improved the investor’s positive evaluation of a firm. In addition, high investor involvement was more likely to induce positive investment belief in the presence of high information diversity. Perceived information credibility was a mediator in the cognitive path between information diversity and investment belief. On the other hand, a low level of investor involvement was more likely to induce positive investment belief in the presence of a high level of heuristic cues for the information source.
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