The Influences Of Knowledge, Social Media On Entrepreneurial Interest In State University Jakarta

Abstract

Indonesia faces serious challenges as the population growth is not proportional to the available job opportunities, resulting in an increasing unemployment problem. In the context of entrepreneurial intention, entrepreneurial knowledge and social media usage are significant factors in shaping entrepreneurial spirit, which is expected to be improved through research to contribute to the country's economic growth. This study examines the relationship between entrepreneurial knowledge, the use of social media Instagram and TikTok, and entrepreneurial interest among students of the Faculty of Economics, State University of Jakarta. Using descriptive verification method and Structural Equation Model (SEM) analysis using Partial Least Square (PLS-SEM), the results show that entrepreneurial understanding and activities on social media affect students' interest and decision in entrepreneurship. The decision to engage in business also plays an important role in generating entrepreneurial interest and mediating the relationship between variables in Faculty of Economics students.