The influence of virtual tour on urban visitor using a network approach

Abstract

Virtual tours provide an interactive experience for potential visitors, influencing the destination image and the intention to visit. However, virtual tours are limited to one-way communication, and there is a need to quantitatively analyze the influence of virtual tours based on the context of physical movement. Therefore, this study aimed to quantitatively analyze the virtual influence from a network perspective and to analyze changes in destination image and intention to visit through a two-way virtual tour. We noted that virtual tours are confirmed to improve destination image and intention to visit, and the experience of a place in Minecraft plays a mediator role in the activation of local visits. This study demonstrates that virtual tours can be a mediator to help local visits and that virtual tours affect physically marginalized. We believe these findings can be applied as practical solutions for areas with physical mobility constraints and contribute to urban visitor studies.