Abstract
AbstractAlthough virtual reality (VR) has been well known and investigated for practical use in various industrial fields after late 1980s and 1990s, it is recently that researchers and practitioners in the tourism field have attempted to understand the virtual tour. Few researches have been done to understand the role of destination image and to examine the impact that virtual tour has on the destination image. The purpose of this paper is to empirically elaborate the relationship between the virtual tour and tourists’ destination image under the context that applied VR technology. This study takes Shanghai Online-Expo as a case and participants either do or don’t have expo-exhibition experiences are all recruited from the Zhejiang University. Virtual tour is expected to positively affect the destination image, and furthermore, it is also significant among tourists’ without destination experience, and vice versa. These results have both managerial and theoretical implication.KeywordsVirtual realityVirtual tourVR technologyShanghai online-expo
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
